What makes the BBC worthwhile is the fact that it caters to a wider cross-section of the public than a profit driven broadcaster, who will attempt to maximise the audience of each individual program resulting in "popular" broadcasts of limited variety.

The BBC needs some market forces to ensure that viewers are getting value for money, but any optional fee will reduce it to the level of other broadcasters. What is needed is a funding structure that rewards the BBC according to the percentage of the population reached over the course of a week’s broadcasting.